ABS-CBN Shifts Focus to Content Creation Amid Challenges, Acknowledges Partnership with GMA 7

March 14, 2023 - Manila, Philippines: According to Direk Laurenti Dyogi, the Head of TV production and talent agency Star Magic at ABS-CBN, the company no longer sees itself as a network, but rather as a content provider. He acknowledged that GMA 7 is currently the number one station and expressed gratitude for their partnership, along with other OTT platforms. Despite the challenges faced due to the rejection of their franchise renewal in 2020, ABS-CBN continued to stream their programs on social media and returned to free TV through blocktime agreements with Zoe Broadcasting Network, TV5, and soon with GMA 7 for their new teleserye 'Unbreak My Heart'. Dyogi further stated that they are open to collaborations as it is difficult to do it alone, and they are grateful for the blessings that continue to come their way through trust and faith.

Dyogi emphasized the importance of recognizing opportunities and having a collaborative mindset in their current situation. He mentioned that blessings have come unexpectedly and that trust and faith have kept them going. Despite the struggles of the past three years, ABS-CBN remains resilient and grateful for the support they have received.

It is worth noting that ABS-CBN's franchise renewal was rejected by members of the 18th Congress in 2020, resulting in the loss of around 11,000 jobs and multiple closures of its regional stations. Despite this setback, the company has been able to continue providing content by exploring different avenues for distribution, including social media and partnerships with other networks.

ABS-CBN's decision to shift its focus from being a network to a content provider is a strategic move that allows them to continue producing content without the need for a franchise. This change in mindset allows the company to be more flexible in adapting to changes in the media landscape and exploring new opportunities for growth.

Dyogi's statement reflects the company's resilience and willingness to adapt to challenges. Their partnership with GMA 7 and other platforms is a testament to their commitment to continue providing quality content for their audience despite the difficulties they have faced.